Lauryl Zenobi

Hello!

Director of Digital Services with over ten years of research, business development, and management experience. I specialize in building teams that excel at delivery, developing and scaling organizations, and business strategy.

Download Resume
Email me

Experience

Digital Services Practice Development

Creating and improving ops, hiring practices, and career ladders

Management

Building, growing, and managing teams, mentorship

Qualitative Research

Ethnography, moderated interviews, usability studies

Human-Centered Design

Developing user-focused solutions, iterative design processes

Product Strategy

Roadmaps, prioritization, acceptance criteria, success metrics

Business Development

Strategy, pipeline development, capture, bid responses, thought leadership

Book

I want a UX job!

Are you or someone you know interested in becoming a user researcher?

I wrote a book about how to make a career change into UX research.

Resume

2024-present

Director of Digital Services, Vaultes LLC

Executive team member, managing the Digital Services business line and business development for Veterans Affairs Portfolio


2022-2024

Director of Experience, Ad Hoc LLC

Senior leadership team of our Veterans Affairs Portfolio, manage and support more than 45 researchers, designers, accessibility specialists, UX writers, and information architects

2020-2022

Principal Researcher, Ad Hoc LLC

UX Manager for a large team of researchers and designers improving the developer and designer experiences of the backend services that power VA.gov

2018 - 2020

Senior Researcher, Ad Hoc LLC

Led a team of researchers and designers, worked with the Department of Veterans Affairs to improve Veteran and VA employee services

2017 - 2018

User Researcher, Ad Hoc LLC

Worked with the Centers for Medicare & Medicaid Services to modernize their digital services for Hospital Quality Reporting

2015 - 2017

AnthroGuide Product Manager, American Anthropological Association

Led a user-centered redesign of the AnthroGuide, driven by qualitative and quantitative research with over 200 users

2016

PhD Candidacy, University of Washington

Received my MA in Archaeology