Lauryl Zenobi


Principal Researcher with over ten years of research experience specializing in building teams that excel at qualitative research and human-centered design strategy.

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Research Practice Development

Creating and improving research ops, hiring practices, and career ladders

UX Management

Building, growing, and managing research teams, mentorship

Qualitative Research

Ethnography, moderated interviews, usability studies

Human Centered Design

Developing user-focused solutions, iterative design processes

Product Strategy

Roadmaps, prioritization, acceptance criteria, success metrics

Quantitative Research

Survey development and analysis, heatmapping


I want a UX job!

Are you or someone you know interested in becoming a user researcher?

I wrote a book about how to make a career change into UX research.



Princial Researcher, Ad Hoc LLC

UX lead for a large team of researchers and designers improving the developer and designer experiences of the backend services that power

2018 - 2020

Senior Researcher, Ad Hoc LLC

Leading a team of researchers and designers, working with the Department of Veterans Affairs to improve veteran and VA employee services

2018 - 2017

User Researcher, Ad Hoc LLC

Worked with the Centers for Medicare & Medicaid Services to modernize their digital services for Hospital Quality Reporting

2015 - 2017

AnthroGuide Product Manager, American Anthropological Association

Led a user-centered redesign of the AnthroGuide, driven by qualitative and quantitative research with over 200 users


PhD Candidacy, University of Washington

Received my MA in Archaeology, started my journey into UX research