Lauryl Zenobi


Director of User Experience with over ten years of research experience. I specialize in building teams that excel at qualitative research and human-centered design strategy, developing and scaling research practices, strategic and tactical analysis, building effective cross-functional teams and anticipating stakeholder needs and desires.

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Research Practice Development

Creating and improving research ops, hiring practices, and career ladders

UX Management

Building, growing, and managing research teams, mentorship

Qualitative Research

Ethnography, moderated interviews, usability studies

Human-Centered Design

Developing user-focused solutions, iterative design processes

Product Strategy

Roadmaps, prioritization, acceptance criteria, success metrics

Quantitative Research

Survey development and analysis, heatmapping


I want a UX job!

Are you or someone you know interested in becoming a user researcher?

I wrote a book about how to make a career change into UX research.



Director of Experience, Ad Hoc LLC

Senior leadership team of our Veterans Affairs Portfolio, manage and support more than 45 researchers, designers, accessibility specialists, UX writers, and information architects


Principal Researcher, Ad Hoc LLC

UX Manager for a large team of researchers and designers improving the developer and designer experiences of the backend services that power

2018 - 2020

Senior Researcher, Ad Hoc LLC

Led a team of researchers and designers, worked with the Department of Veterans Affairs to improve Veteran and VA employee services

2017 - 2018

User Researcher, Ad Hoc LLC

Worked with the Centers for Medicare & Medicaid Services to modernize their digital services for Hospital Quality Reporting

2015 - 2017

AnthroGuide Product Manager, American Anthropological Association

Led a user-centered redesign of the AnthroGuide, driven by qualitative and quantitative research with over 200 users


PhD Candidacy, University of Washington

Received my MA in Archaeology