User research and synthesis
The goal of this project is to develop an app that helps people find an event and invite their friends. In order to fully understand what need our app could solve for potential users, we interviewed 15 busy students and young professionals to get a sense of how they currently plan social time with their friends or find events.
As a team we transferred our interview notes to post-it’s, and used an affinity map to sort the data into discrete clusters. We also conducted a brief online survey to get a sense of our potential users’ needs. Several themes stood out:
- Finding events can be time-consuming and frustrating. People tend to visit multiple sites, or revert to their typical activities. Wasting time is a large concern.
- Budget and distance-to-activity (i.e. commute time) to are important factors that can inhibit or encourage our interviewees to go out to an event.
- People hate going back and forth with friends over multiple platforms when trying to decide on a plan.
Based on these themes, we decided there were two main needs that our app had to address: It must 1) reduce the time and cognitive burden of finding an activity and 2) it must seamlessly allow people to invite their friends.
Based on the user interviews, user survey, and data synthesis, we developed a primary (core user) and secondary persona.